Archive for June 7th, 2008

Stay away from Zangocash?

Saturday, June 7th, 2008

Zangocash is a pay per install program, that claims big payouts. You put some code on your website and visitors can then download some software to view videos or play games and so on. Doesn’t sound bad? Zango is formerly known as 180solutions, 180solutions is an adware provider with a very bad name. The software you install will pull in ads related to the websites you visit and install other programs that behave like spyware. Uninstalling it is quite difficult for non computer savvy people. I have seen more and more sites with zango in the last couple of months. A lot of webmasters are reporting big payouts from zango on webmaster forums. I think it’s a very dirty way of making money, and really dont want anything to do with these kind of programs. I have also read reports of webmasters that had there sites deindexed by google after putting Zango code on their sites.

Estimating traffic of a website.

Saturday, June 7th, 2008

When buying a website there is always a lot of risk involved. The owner can claim all he wants and show you all sorts of screenshots. But you will never know how real they are, it’s to easy these days to photoshop a couple of screenshots. So we have to guess how much traffic the site really gets. Luckily there are a couple of sites that can give you an idea what kind of traffic a website receives. The most famous one is Alexa, Alexa will give you a graph showing the percentage of global internet users that your site receives, and a traffic rank. This traffic rank is what it’s all about. The lower this rank the more traffic your site gets. How Alexa gets this statistics? Well they count traffic from people using the Alexa toolbar. This is why you have to look at the Alexa rank with a grain of salt, a big grain of salt. Not so many people have this toolbar installed. From my experience the Alexa rank is only accurate for sites with lot’s of traffic. Not for small sites with only a couple of hundred visitors a day.
There is an alternative for Alexa, Compete. Compete claims to give more accurate traffic statistics. They not only use data from a toolbar but also logs from ISP’s. I check them both regularly, the only accurate results I have been getting are for my biggest site. A site that does 5000 unique visitors a day. I have lot of other smaller sites, blogs like this one for which the data is meaningless. So don’t put to much trust in statistics from Alex and Compete.